For the Coors Light “Lights Out” campaign, my team and I conducted research and an analysis of the advertisement’s visual storytelling, cinematic direction, and brand positioning. We explored how Coors Light uses atmosphere and emotion to create a memorable campaign identity. We also had the opportunity to speak with Nick Noh, the art director behind the campaign, to gain insight into the creative process and execution behind the work. As an extension of the campaign, we developed a concept that brought Coors Light into the FIFA World Cup space, connecting the brand to global soccer culture through fan energy, nightlife, and shared viewing experiences.
