For this campaign, I created a 3-Ad print series using metaphoric imagery to expose the censorship of women's health content. the brief challenged me to communicate how platforms often suppress, mislabel, or ban critical health information, even when it is education, medical, and necessary.
My concept focuses on making this censor issue feel visibly impossible to ignore. By placing women's health products into the spotlight and these objects being the "elephant in the room," it shows the metaphor for how women's health is constantly monitored and considered taboo.
This series was designed to feel bold and uncomfortable while remaining purposeful. Each print ad turns a normally private or stigmatized subject into the center of attention, which reinforces the campaigns message: women's health should not be censored, hidden, or treated as shameful.
"MAKE THE INVISIBLE, VISIBLE."
My concept focuses on making this censor issue feel visibly impossible to ignore. By placing women's health products into the spotlight and these objects being the "elephant in the room," it shows the metaphor for how women's health is constantly monitored and considered taboo.
This series was designed to feel bold and uncomfortable while remaining purposeful. Each print ad turns a normally private or stigmatized subject into the center of attention, which reinforces the campaigns message: women's health should not be censored, hidden, or treated as shameful.
"MAKE THE INVISIBLE, VISIBLE."
