As part of the creative team at Good Noise Agency, I collaborated on the development of an integrated campaign for SunButter centered around the brand platform, "Spread It Like You Mean It." The campaign explored the idea that the way people spread SunButter reflects their unique personalities, turning an everyday behavior into a playful and relatable brand story. Through concept development, creative strategy, and campaign execution, our team created a series of engaging touchpoints designed to connect with Gen Z audiences while reinforcing SunButter's mission of positivity, self-expression, and authenticity. This project challenged me to think strategically, contribute creative ideas within a collaborative agency environment, and bring a cohesive campaign concept to life across multiple channels.
